The Challenge

MMA has seen the fastest PPV growth of any sport globally for a number of years.  This success in broadcast however was never matched by gaming revenue.  It was clear to Operators and Aggregators that it was a product challenge, not the sport itself.  MMA fans were the ideal cohort for Operators, mostly professional young and data hungry.  

The chaotic nature of the sport however, both in its speed, the fact that it could end at any second by a swift action and that significant time of action was spent on the canvas in a grapple meant that traditional modelling found it hard to cope with this chaos, and suspension times were significant.  

There were multiple attempts to create models in play, all failed until we cracked it.

The Solution 

SWA Voltron, because of the background of the science team, approached this challenge in a totally different way.  Our model was built bottom up, not in a quantitative top down way.  This means our model offers over 140 live in play markets compared to the previous 4, and offers unlimited flash and parlay capabilities off the same platform.  This model is going live with a major aggregator.

This is the same approach we bring to multi sports modelling allowing greater breadth and depth of product.