We began in the athlete welfare and performance space with a team of PhD Sports Scientists and Biomechanists helping model data to enhance elite athlete wellbeing and performance across multiple sports. With a focus on using real time and live data, this enabled not just retrospective reviews but also in the moment decisions to really make a difference. We continue to provide these capabilities to our partners and customers today.

In time, this focus on using real time time-series data led us to help many organisations improve the accuracy of judging and in some cases slowly remove human judging, via our unique Judge AI™ modelling. We are now able to provide live data scouting across multiple sports for low latency feeds to judging and betting models. The models we have built to do this led us to understand and build highly accurate and unique predictive, bottom up, non-quantitative sports models.

As a result, we now provide pre match pricing, unique ML in play pricing allowing unlimited fully correlated same game parlay and flash, rapid social betting markets of the same platform without traders and with virtually no unwanted market suspension time. We have modelled sports that traditionally have been considered impossible to model in play and work with some of the best aggregators and operators globally.