We appreciate you putting your trust in us concerning your personal data. Please read this Privacy Notice (“Privacy Notice”) carefully as it describes how we collect, use and disclose your personal data. Personal data is any information relating to a living person.
In this Privacy Notice, when we refer to “we”, “our”, “us” or “SWA”, we mean Sports & Wellbeing Analytics Limited.
If you have any questions about this Privacy Notice please contact us using the details in the “How to contact us” section below.
Data Controller
For purposes of this privacy notice the Data Controller is:
Sports & Wellbeing Analytics Limited
25 Dyffryn Woods
Neath SA10 7QA
(1) Information you give to us
We may collect personal data from you when you buy or use our products or services, sign up to SWA newsletters or other subscription services, interact with us on social media platforms, contact us, make a complaint or use our Website.
The categories of personal data we may request include your name, job title, contact information (email, postal address and phone/mobile number), payment details. We may also keep copies of any correspondence you send us which may include personal data.
You should only give us personal data on behalf of someone else if you have their permission to do so or you know that they would not have any objection to us processing their information in accordance with this Privacy Notice.
(2) Information collected by automated means
We also obtain some of your personal data by automated means, for example, when using our product we collect impact data.
(3) Information collected from third parties
We may receive personal data about you from the following third parties:
We may request information about you from credit reference agencies and fraud prevention agencies to assist us in the provision of our goods and services to you.
We may sometimes purchase information about prospective customers from third party organisations for marketing purposes. We will always take steps to ensure that your personal data is only used for these purposes if you have consented to receive marketing materials from us. You can opt out from receiving our marketing communications at any time by sending us an email via our website.
We will never knowingly collect personal data from individuals under the age of sixteen (16) without first obtaining verifiable parental consent. If you are under the age of 16 you should not provide information to us. If we become aware that a person under 16 has provided personal data to us without verifiable parental consent, we will remove such personal data from our files.
We are required by law to provide you with information about the purposes for which we use your information and the legal justification for us to use that information. For example, there may be a legal justification for us to use your personal data where:
The table below sets out the different purposes for which we may use your personal data and the legal basis for each one. Note that the purposes for which we use your personal data may change from time to time, in which case we will update this privacy notice (see further “Updates to our Privacy Notice” below).
| We may use your personal data to: | How do we use personal data for this purpose? | Legal Basis |
|---|---|---|
| Identify you when you contact us | We may use your name, email address, postal address, telephone number to identify you when you contact us, for the purposes of processing and fulfilling your requests for products and services and keeping you informed about your requests. | Performance of our contractual obligations, our legitimate interest, or your consent |
| Comply with legal obligations to which we are subject | We may need to process your personal data to comply with legal obligations binding or accepted by us. For example, we may need to retain your transaction records for a period of time to comply with tax or accounting requirements. | Compliance with our legal obligations |
| Enhance our Products and Services | We use personal data such as your name, sports club or professional status to understand what revisions or additional products and services you might need us to develop | Our legitimate interest, or your consent. |
| Send you relevant service-related communications for products you may have purchased from us | We use your personal data to send you service-related communications for example about the order status of replacement components. | Performance of our contractual obligations, our legitimate interest or your consent. |
| Carry out surveys, research, analysis and customer profiling | We use your personal data to carry out market research and build profiles of our customers. This is to help improve our products and services, Website content, customer service, business planning, online and offline operations and your overall customer experience. | Our legitimate interest or your consent. |
| Answer your technical and general enquiries | We use your personal data to answer your technical queries about the product and any other general enquiries you make. | Performance of our contractual obligations, or our legitimate interest. |
| Resolve complaints and other customer service issues | We use your personal data when we deal with complaints or other customer service issues, such as providing online or telephone support for our products and services including organising repairs or replacement parts. | Performance of our contractual obligations, or our legitimate interest. |
| Process and track your orders | We need to use your personal data to process your orders and keep you informed of their progress. | Performance of our contractual obligations, or our legitimate interest. |
| Defend our legal rights and to protect the security or integrity of the Website, our customers and our business in general | We may need to process personal data in order to defend our legal rights, for example to enforce our terms and conditions or to collect unpaid debts that we are owed. We may also need to process personal data to protect the security and integrity of our Website, our customers and our business in general. | Our legitimate interest. |
| Send you newsletters and marketing information about our products and services. | We use your personal data to send you newsletters and other information about products and services that you may be interested in, provided this is in line with your marketing choices. You can unsubscribe from marketing communication at any time by sending us a message via our website. | Our legitimate interest or your consent. |
Providing your personal data to us may be required due to a legal obligation which could be a statutory or contractual obligation, may be on a voluntary basis or may be necessary for us to enter into the contract with you, depending on the purposes for which we collect and use your personal data as set out in this Privacy Notice. However, if you do not provide your personal data to us this may result in disadvantages to you, e.g. we may not be able to provide our products or services to you. However, unless otherwise stated, not providing your personal data will not result in legal consequence for you.
We maintain appropriate administrative, technical and physical safeguards to protect the personal data you provide to us against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing.
You have the following rights in relation to your personal data:
You can make any of these requests in relation to your personal data by submitting your request on our Website or by contacting us by email, phone or post using the details in the “How to contact us” section of this Privacy Notice.
You also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. If you are based in, or the issue relates to, the UK, the Information Commissioner’s Office can be contacted as follows:
If you are based in or the issue you would like to complain about took place elsewhere in the European Economic Area (EEA), you can contact the data protection authority in your place of residence or your country.
We may disclose personal data we process for the following purposes and in the following ways, to the extent permitted by law and depending on such purpose(s) or way(s):
| Recipient / Purpose | What we share | Legal justification |
|---|---|---|
| Third party companies we employ to facilitate the provision of our products and services on our behalf to ensure that these can be delivered to you at the right time. | Name, email address, postal address (including postcode), telephone number. | Performance of our contract obligations, our legitimate interest |
| To provide information to and as required by local law enforcement agencies, other government authorities, or otherwise required by law or to protect the rights and safety of our property, company and customers. | Name, email address, postal address (including postcode), telephone number, and where required purchase history and payment information | Our legitimate interest, compliance with our legal obligations |
| If you have consented to our sharing of your personal data with third parties to use for their own marketing purposes, as permitted by law. | Name, email address, postal address (including postcode), telephone number. | Consent |
If you would like to know more information about the third-party companies currently charged with such data processing, please contact us using the details in the “How to contact us” section below.
Our Website uses cookies to help us to ensure we have the right content and performance level necessary for our customers. Visitors are warned of this on first entry and have the opportunity to leave the site.
As our business changes from time to time, we sometimes need to make changes to the way we collect and use your personal information. Therefore, this Privacy Notice may be updated accordingly. If we make changes to this Privacy Notice, we will notify you of these changes by email and post an alert on the home page of our Website.
Your personal information is processed by us and/or our service providers only for the period necessary for the purposes for which the information is collected, or where we are relying upon your consent until you withdraw that consent. When we no longer need to use your information for those purposes or if we are relying on your consent where you withdraw that consent, we will remove it from our systems and records or take steps to anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which we are subject).
If you have any questions or comments about this Privacy Notice or if you would like to make a request relating to your personal data:
Version 2018/1. This Privacy Notice was last updated: May 2018