SWA People

SWA Executive Team

Chris Turner

Chris Turner, CEO

Chris has over 35 years experience including senior executive roles at Unilever and SAP combined with significant international, business and technology expertise.

Paul Richardson, Chairman

Paul’s early career was as a sports lawyer and he has advised multiple rights owners, broadcasters, sponsors and athletes on a number of different governance and commercial aspects and worked on a number of major worldwide sporting events. He has led a number of transformation programmes across diverse, complex, regulated businesses as Chair or CEO of both public and private companies. Paul is also currently chair of the Special Olympics. Alongside his professional career Paul has also enjoyed building significant experience in the charity sector as Chair of the Steve Redgrave Trust, has been a member of the NSPCC Sports Steering Committee and also a Trustee of WellChild.

James Williamson, Sports Marketing

James has spent over 20 years working with brands and talent advising them on their communications strategy. In 2011 he founded The Sports Partnership to focus on the world of sport where he has been working with athletes to enhance their own brand value to both attract and establish brand partnerships, but also to lay the foundations from which they can launch their own businesses.
Mike Bell

Mike Bell

Mike has over 40 years experience including technology executive roles at Kingfisher, Somerfield, Boots and Diageo. He also holds a number of non executive directorships
Alan Whiteley

Alan Whitely

Alan has over 35 years’ experience as a senior corporate lawyer and advisor having run his own successful practise. Alan was previously CEO of Cardiff City FC.
Mike Loosemore

Professor Mike Loosemore

Professor Mike Loosemore, MBE, is an acknowledged expert on concussion and head injuries in sport and was part of the Berlin Consensus of 2016. He is Lead Consultant in Sport and Exercise Medicine at the Institute of Sport, Exercise and Health.

SWA Staff

Richard Lancaster

Richard Lancaster

Head of Business Development and Marketing

Tom Scott

Head of Technology
Alan Williams

Alan Williams

Global Head of Football
Dr Chris Jones

Dr Chris Jones

Head of Science and Performance Metrics

Lee Melotti

Senior Sports Scientist

Tom McArdle

Sport Scientist

James Silver

Sports Scientist

Ben Akin

Sports Scientist - Rugby League

Rupert Hunter


Kieron Nicholas

IT Support Analyst

Pam Clement

Company Administrator