SWA People

SWA Executive Team

Chris Turner

Chris Turner, CEO

Chris has over 35 years experience including senior executive roles at Unilever and SAP combined with significant international, business and technology expertise.
Mike Bell

Mike Bell

Mike has over 40 years experience including technology executive roles at Kingfisher, Somerfield, Boots and Diageo. He also holds a number of non executive directorships
Roger Blyth

Roger Blyth

Roger ran his own business very successfully since retiring from a distinguished career in International Rugby. Roger is also Chairman of Ospreys Rugby.
Chris Richards

Chris Richards

Chris has over 35 years experience as a consultant and within the utility and energy industries. He holds a number of non executive directorships.
Alan Whiteley

Alan Whitely

Alan has over 35 years’ experience as a senior corporate lawyer and advisor having run his own successful practise. Alan was previously CEO of Cardiff City FC.
Mike Loosemore

Professor Mike Loosemore

Professor Mike Loosemore, MBE, is an acknowledged expert on concussion and head injuries in sport and was part of the Berlin Consensus of 2016. He is Lead Consultant in Sport and Exercise Medicine at the Institute of Sport, Exercise and Health.

SWA Staff

Richard Lancaster

Richard Lancaster

Head of Business Development and Marketing
Dr Chris Jones

Dr Chris Jones

Head of Science and Performance Metrics